OH, OH, IT’S MAGIC

WIZARDS AND MAGIC AND BASEBALL, OH MY

Minor League Baseball hired me to create the brand and style guide for the 2017 Baseball Winter Meetings in Orlando, Florida. With this event being held in Orlando multiple times in the past, they wanted to create a look that wasn't a stereotypical feel. Keeping that in mind, we decided to embrace the fact that the events are being hosted at the Walt Disney World Swan & Dolphin Resort, and decided to base the theme around "magic." In addition to creating the logos for the main events, I also created a completely custom display font, player art, theme art, and venue art.