Watford FC Rebrand Contest — Finalist

COME ON YOU HORNETS

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THE PREMIER LEAGUE CALLS (SORT OF)

In the summer of 2019, Talenthouse announced a partnership with English Premier League club Watford FC to hold a contest to create a new club crest. I decided to enter the contest in a partnership with Marcus Dilley (www.dilley.studio), a former adidas kit designer based in the U.K.

Marcus and I researched both the club and town of Watford, discovering that two major industries called the borough home for quite some time, those being printing and brewing. We felt it was important to create a design that paid tribute to these important industries along with the history of the club itself while we developed the new crest. We submitted 3 designs; one that was more evolutionary, one that took that evolution and pushed it a bit, and then a revolutionary design that was very modern. Ultimately, it was the first of those designs that was chosen for voting, and that is the crest presented here.

Out of over 4,000 entries, the design Marcus and I submitted was the final choice among supporters to go to a final vote against the current club crest. We came very close to winning, with the current crest coming out on top by a 60-40 margin. Despite this, we are extremely proud of the results of our entry, and we thank those who voted for us!

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