ALL THAT GLITTERS IS GOLD

CELEBRATING A STADIUM ICON

Early in 2022 the Kansas City Chiefs asked me to help them create a brand to celebrate their 50th anniversary at GEHA Field at Arrowhead Stadium. They wanted to focus the design around an illustration of the stadium, but one that differed from the main stadium logo design, while at the same time still featuring the iconic oval scoreboard. The designs are rendered in golden gradients to reference the anniversary year, while a robust design system was created to allow the team to implement the logo across any platform and medium.