REFRESHING THE FUTURE OF BASEBALL

At the beginning of 2019, Major League Baseball asked me to rebrand the Arizona Fall League from top to bottom, including the league logo as well as all six team identities.

Founded in 1992, the Arizona Fall League is an off-season showcase for some of the brightest and best prospects in Minor League Baseball. All six teams play their games around the Phoenix metro area at several of the Spring Training facilities that are located there. After the previous owners had retired, the league asked MLB to help freshen up their look for the upcoming season. In coordination with MLB Creative services, I created an updated version of the league logo, as well as a primary logo, cap logo, and jersey wordmark for all six teams in the league.

The new look debuted on field in the fall of 2019.