2022 Appalachian League All-Star Game Brand & Style Guide

SHOWCASING TOMORROW’S STARS TODAY

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SOCK PUPPET IT TO ME

In January of 2022, Major League Baseball reached out to me to create the brand identity, theme art, and style guide for the 2022 Appalachian League All-Star Game.

The program theme is based on the host team’s identity, the Burlington Sock Puppets. A primary logo, along with various wordmarks, background patterns, divider elements, and other theme art were created to provide the league with a host of design options to choose from to be able to build out all the creative needed for the event.

The 2022 Appalachian League All-Star Game will be held on July 25 & 26 in Burlington, North Carolina.

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