Soñadores de Hillsboro
SOMOS TODOS SOÑADORES
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WE ARE ALL DREAMERS
Ahead of the 2019 season, the Hillsboro Hops asked me to redesign their Copa de la Diversión brand. As participating members in the MiLB initiative to better include Hispanic/Latinx fans and communities, the Hops wanted a brand that would be better representative of that culture and have a greater significance to the values the team wanted to promote.
The team settled on the name “Soñadores” which translates to “dreamers.” The primary logo features an alebrije, a traditional Mexican guide in the spirit world. Often multi-colored and featuring multiple geometric patters, our alebrije features a cool and surreal color palette, to represent dreams. The patterns include diamonds to represent education (graduation caps), pink chevrons for baseball laces, and a flame in the tail to represent Lady Liberty’s torch.
The logos and uniforms were unveiled in March of 2019, and hit the field that summer, including being worn during the Northwest League Playoffs, where the Hops would go on to win the league championship for the third time.
