Napa Auto — Dallas Seavey Sponsorship Proposal
RACING TO THE LAST FRONTIER
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A NOVEL APPROACH TO BRAND EXPANSION
This sponsorship proposal deck, including brand and identity development concept, was created for NAPA Auto as a proposal to sponsor Iditarod musher Dallas Seavey. The idea here was to utilize this sponsorship to expand the Napa Auto Racing family into new territory, but doing so with a sport that better connected with the local population in Alaska. Created in partnership with the Maverick Group.
